So what is your choice – traditional advertising or Facebook advertising? Or both?
The marketing world continues to shift towards online marketing. Arguably, online advertising is quickly becoming the better way for businesses to advertise their products. However, traditional advertising methods such as television and print advertisements still have their place within the marketing mix.
Traditional advertising has been around for a long time and has continued to be improved to maximize its effectiveness within an advertising context. Traditional advertising for the scope of this blog is seen as.
- Print Advertising
- Telemarketing
- Television
- Radio
- Billboards and Displays
Facebook advertising has grown at a rapid rate over recent years. Facebook is constantly changing its advertising to be increasingly more targeted and efficient.
# They can be affordable and low cost (you set your own budget)
Like a lot of pay-per-click style advertising platforms, Facebook Ads are freely available to all businesses – and the Ads Manager tool is free as well. The only cost is the cost associated with supplying a budget and running ads.
The cost of running ads on Facebook is determined by a lot of factors (your budget, your ad types, industry, etc.) but generally marketers should expect to pay anywhere from a few cents to a couple dollars per click. Facebook ads are low cost.
# Facebook ads can give results very fast
Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.
Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days.
# Access to one of the largest audiences in the world
Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.
Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days.