IR4.0-revolution-technology

What Do You Know About IR4.0 Revolution Technology?

by Industry 4.0

Industry 4.0 refers to a new phase in the Industrial Revolution that focuses heavily on interconnectivity, automation, machine learning, and real-time data. Industry 4.0, also sometimes referred to as IIoT or smart manufacturing, marries physical production and operations with smart digital technology, machine learning, and big data to create a more holistic and better-connected ecosystem for companies that focus on manufacturing and supply chain management.

While every company and organization operating today is different, they all face a common challenge—the need for connectedness and access to real-time insights across processes, partners, products, and people.

That’s where Industry 4.0 comes into play.

# 1st Industry Revolution

The first industrial revolution happened between the late 1700s and early 1800s. During this period of time, manufacturing evolved from focusing on manual labor performed by people and aided by work animals to a more optimized form of labor performed by people through the use of water and steam-powered engines and other types of machine tools.

# 2nd Industry Revolution

In the early part of the 20th century, the world entered a second industrial revolution with the introduction of steel and use of electricity in factories. The introduction of electricity enabled manufacturers to increase efficiency and helped make factory machinery more mobile. It was during this phase that mass production concepts like the assembly line were introduced as a way to boost productivity.

# 3rd Industry Revolution

Starting in the late 1950s, a third industrial revolution slowly began to emerge, as manufacturers began incorporating more electronic—and eventually computer—technology into their factories. During this period, manufacturers began experiencing a shift that put less emphasis on analog and mechanical technology and more on digital technology and automation software.

# 4th Industry Revolution

In the past few decades, a fourth industrial revolution has emerged, known as Industry 4.0. Industry 4.0 takes the emphasis on digital technology from recent decades to a whole new level with the help of interconnectivity through the Internet of Things (IoT), access to real-time data, and the introduction of cyber-physical systems. Industry 4.0 offers a more comprehensive, interlinked, and holistic approach to manufacturing. It connects physical with digital, and allows for better collaboration and access across departments, partners, vendors, products, and people. Industry 4.0 empowers business owners to better control and understand every aspect of their operation and allows them to leverage instant data to boost productivity, improve processes, and drive growth.

Wrapping Up

To build a sustainable, scalable enterprise in today’s business environment, you need to use tools that help you streamline tasks, boost productivity and collaboration, and leverage data in real-time. Industry 4.0 solutions from Ledakan Digital can put you on the right track. Ready to make the investment? Get started.
why-website-is-vital

Why Website is Vital For Starting a Business?

by Website

Living in the digital world, a website is crucial for any business. If you have a business and don’t have a website, you are probably losing out on opportunities for your business. A website can be used to accomplish many different marketing strategies to help your business grow.

The web has a far more extensive reach than any other form of advertising. Your website will be the center of your company’s online presence. You can advertise your business around the web on social networking sites, forums and through pay-per-click advertising programs.

Here are some main points why a website is the most major key in digital marketing.

# Importance website for marketing

The importance of a website for marketing extends to every aspect of your digital marketing strategy.

As the backbone of your online presence, every type of communication, piece of content.

Or, advertisements that you put online will drive the consumer back to your website.

As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Let’s start with your social media marketing.

Though you use third-party social media sites to reach and engage with consumers.

You have to have a place to send consumers to when they want to learn more about your business.

# Crucial website for sales

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated.

By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale.

Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website. You can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around the clock.

You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site. Additionally, your website offers another channel for sales.

# Building credibility with website

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission.

By helping consumers get to know your business, you are working to establish trust. Which is the first step in building long-lasting customer relationships. Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry.

The content that you create and publish on your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique.

That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition.

If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.

Conclusion

The importance of a website for your business success is clear. Without a website, you cannot reach and engage your target customers online. Even if you have a brick-and-mortar business that serves mostly local customers, your business can still benefit from a website.

In fact, we’d venture to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours.

Drag and drop website building services like SquareSpace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started. However, if you are serious about launching a professional website and optimizing your site for search engines. Then you may want to work with a professional web design agency.

To find out more about our web design services or to learn more about the importance of a website, contact us today.

Top-5 e-commerce technology

Top 5 of Benefits e-Commerce Technology

by Website

What is e-commerce? E-commerce is the buying and selling of goods or services via the internet, and the transfer of money and data to complete the sales. It’s also known as electronic commerce or internet commerce.

During this pandemic, e-commerce being of a useful platform to expand the business. As consumers, it might be giving a benefit to them because not only take care their health plus they can shopping without hesitate.

Apart from that, e-commerce offers the following advantages to consumers

# Wide range of products and services

Electronic commerce through the internet enables the customers to choose a product or service of their choice from any vendor anywhere in the world. Due to space constraints, a vendor can stock only a minimum amount of goods in the physical store.

A virtual store enables a business organization to stock a lot of goods without considering the inventory cost. Hence, a business also provides a lot of choices to consumers to choose a product of his /her choice.

# Convinience

Customers can buy any product from anywhere in the world without moving away from their workplace or home through the internet. Due to bad weather, people may restrict their shopping even if the necessity arises. E-commerce provides convenience to buy goods or services without causing any physical constraints to the consumers.

# Saves money

The cost incurred by the business on the middlemen generally falls on the consumer. Since the middlemen are eliminated, the customer is free from bearing the cost of the middlemen. To attract customers and to combat competitors, several business organizations offer products and services at a cheaper price.

Certain goods like e-books, music audio clips, the software can be purchased and delivered through the internet. It saves costs for the buyers.

# Saves time

Time-saving is one of the prime benefits of online shopping. Time taken for selection, buying and paying for an online product may not take more than 15 minutes; the products are delivered to customers’ doorsteps within a week. It saves delivery time for the buyers.

#Adequate Information

Internet is used as the main vehicle to conduct transactions in e-business. The Internet allows customers to search for product information, compare the prices and benefits and finally evaluate its value before committing a purchase.

Through the internet, customers can get their queries clarified and track their delivery status when the goods are being sent to them. If any doubts arise while handling the products, the customers can easily contact the business through the internet.

Conclusion

Selling products online gives a satisfactory impact to all consumers so that they can enjoy every moment to shop with interest promotion.

Let the highly experienced team at Ledakan Digital help your e-commerce website.

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Revolutionize Your Retail Business To Digital Marketing During a Pandemic.

by Marketing

The Covid-19 pandemic has affected the world in many ways. For brick-and-mortar businesses, the economic impact distinctly, therefore, causing many sellers had to cut salaries and lay off workers.

So, this is the best time to bring your retail business to the internet, if you haven’t already.

As customers they are more staying at home during this time, so no excuse for them to shop online rather than going outside. To enable your potential customers to buy from you through the internet, you need a website or social media platform to acknowledge your retail business.

It’s not impossible to think that a skilled individual or small team could create a fully operational marketing agency from scratch within a few months, with a little help, of course.

In this guide, we will share 3 steps that you need to follow if you want to build your business in digital marketing.

# Develop the Necessary Skills

Get more help growing your agency with our free guide.

That being said, it’s important to understand that soft skills are only 50% of the final product that is you. You need to get good at what you’re going to be offering as “professional” services. You have to be able to drive results. If you begin your career managing clients for larger agencies, I would encourage you to actually start working on a marketing team or pick up a handful of small clients to learn the channels and skills you’ll execute on. 

This involves :

  • Build landing page
  • Designing ads
  • Setup social media platforms
  • Create powerful copywriting and content

Perhaps all the guides might be your reference to enlarge your retail business.

# Build a Portfolio

When you start with the digital marketing field, to get reviews and your name out there, you’ll want to offer free services. When you gain trust from your customers, you’ll then attract potential customers.

A good portfolio includes:

  • In-depth case studies
  • Headlines or snippets
  • Client testimonials
  • Upcoming goals for that client

# Set a Business Model

There are numerous ways you can bill your client, and how is up to you. One choice is where they pay you by the hour. This is good for when you have one or shorter tasks. When you start scaling up it can be trickier. A flat retainer is a simple pricing model. This is a flat fee for the month. Just make sure to have rules as far as if a client quits early or scales up with their requirements. The next pricing model is the percentage of spending. This makes sure your agency will receive the correct compensation from your hard work. You can also check our digital marketing agency pricing guide to find out which model fits best for you.

Conclusion

Selling online will have different challenges and opportunities as compared to selling offline. The good news is that logistics companies are still operating during the pandemic in Malaysia. With an online store, you now have a whole new revenue stream.

Ready for your digital marketing venture to begin? Talk to us, and we can help you get started.