# Mix Up Your Content
While video generally gets more engagements and certain types of email headlines may generate higher open rates the reality is that different people respond best to different things.
In order to reach as many people as possible with a message that is relevant to them, mix up your content.
Some people will respond to discounts, others to emotional messaging, others to action-oriented videos. This is true for all of your marketing communications.
Mix up your approach as much as possible to reach as many people as possible and maximize your impact.
# Do Less Stuff Better
While we are used to content calendars and schedules, what we know in an AI algorithm-powered world is that content that performs best (both organically or in an ad) will earn more views.
Reconsider your approach to content and aim at doing fewer things better.
Many businesses have reduced their blog post frequency and instead focus on fewer higher quality articles and guides.
# Strategic Analytics -> What -> So What -> Now What
Most businesses look at analytics or reports, but often the information isn’t deep enough to be actionable.
As you review analytics for your content ask yourself:
What: What is this telling me?
So What: What does that mean?
Now What: What should I do about it?
This digital marketing analytics approach focuses on making your analytics actionable. Every time you look at analytics your goal should be to have actionable items that you can implement.