top-3-techniques-for-better-content

Top 3 Techniques For Better Content

Good storytelling never goes out of style, but eye-catching visuals and good flow are what keeps readers on your page. Here’s top 3 techniques you can use to boost your content.

# Mix Up Your Content

While video generally gets more engagements and certain types of email headlines may generate higher open rates the reality is that different people respond best to different things.

In order to reach as many people as possible with a message that is relevant to them, mix up your content.

Some people will respond to discounts, others to emotional messaging, others to action-oriented videos. This is true for all of your marketing communications.

Mix up your approach as much as possible to reach as many people as possible and maximize your impact.

# Do Less Stuff Better

While we are used to content calendars and schedules, what we know in an AI algorithm-powered world is that content that performs best (both organically or in an ad) will earn more views.

Reconsider your approach to content and aim at doing fewer things better.

Many businesses have reduced their blog post frequency and instead focus on fewer higher quality articles and guides.

# Strategic Analytics -> What -> So What -> Now What

Most businesses look at analytics or reports, but often the information isn’t deep enough to be actionable.

As you review analytics for your content ask yourself:

What: What is this telling me?
So What: What does that mean?
Now What: What should I do about it?

This digital marketing analytics approach focuses on making your analytics actionable. Every time you look at analytics your goal should be to have actionable items that you can implement.

The Takeaway

Hopefully, you can reference the information in this article as you aim to put together your content marketing team and ensure your company’s content gets the hype it deserves! Free consult with us!
fb-ads-vs-traditional-ads

FB Ads VS Traditional Ads

So what is your choice – traditional advertising or Facebook advertising? Or both?

The marketing world continues to shift towards online marketing. Arguably, online advertising is quickly becoming the better way for businesses to advertise their products. However, traditional advertising methods such as television and print advertisements still have their place within the marketing mix.

Traditional advertising has been around for a long time and has continued to be improved to maximize its effectiveness within an advertising context. Traditional advertising for the scope of this blog is seen as.

  • Print Advertising
  • Telemarketing
  • Television
  • Radio
  • Billboards and Displays

Facebook advertising has grown at a rapid rate over recent years. Facebook is constantly changing its advertising to be increasingly more targeted and efficient.

# They can be affordable and low cost (you set your own budget)

Like a lot of pay-per-click style advertising platforms, Facebook Ads are freely available to all businesses – and the Ads Manager tool is free as well. The only cost is the cost associated with supplying a budget and running ads.

The cost of running ads on Facebook is determined by a lot of factors (your budget, your ad types, industry, etc.) but generally marketers should expect to pay anywhere from a few cents to a couple dollars per click. Facebook ads are low cost.

# Facebook ads can give results very fast

Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.

Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days.

# Access to one of the largest audiences in the world

Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.

Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days.

# Access to one of the largest audiences in the world

With more than 2.7 billion active users, the Facebook ads platform gives businesses access to one of the single largest digital ad networks. But that’s not all, since its acquisition of Instagram in 2012, the social media giant has built out its ad network to give easy access to both platforms.

Conclusion

Facebook advertising has become a popular method for businesses to grow their brand awareness, sales, and leads. The list of Facebook advertising benefits are numerous. However, you can leverage Facebook ads to the fullest only when you know how to run your ad campaigns correctly. If you are not sure how to get the maximum benefits out of Facebook advertising, it is advisable to work with an agency that specializes in Facebook ads. Try and contact us!
User-experience-is-important

Why is User Experience (UX) is important?

Put simply, User Experience (UX) can be defined as any interaction a user has with a product or service. For example, how the product looks, how its elements influence the user, how it makes them feel, and how they interact with it. UX Design in turn, is a process which UX Designers use to make the experience of using a particular product as easy, smooth, and enjoyable as possible for the User.

The end goal of UX design is to provide the user with an intuitive, efficient, and relevant experience.

UX Design focuses heavily on having a deep understanding of users, what they need, what they value, their abilities, and their limitations. It also takes into account the business goals and objectives of the company.

There are some major keys why UX is important.

  • UX tries to fulfill the user’s needs and builds a better customer satisfaction–conversion–retention journey.
  • UX aims to provide positive experiences to the user that keeps them loyal to the product or brand.
  • UX defines customer journeys on your product and establishes a two-way relationship between the maker and the user.
  • UX reduces costs for development/bug fixing/marketing and so on.
  • UX helps provide intuitive experience, coherence & continuity and platform-specific designs.

It helps you with content strategy & creation.

In knowing what people are looking for, you can create engaging and relevant content. The real reason that people go to websites (well most business websites anyway) is because they are looking for some kind of information. This is why content is so important. If your audience doesn’t get something helpful out of your site, they will definitely find it elsewhere.

UX is the skeleton to your body. UX is the reason why you can’t just make a website. You need to do a ton of research and planning to figure out what you need, where things should go, and what it should say. With UX, it’ll help you get there.


Need consultation on your website? Give us a chat!

if-you-think-social-media-entertainment-platform

If you think social media is just an entertainment platform, you’re wrong!

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission. Let me share with you why social media is crucial for starting a business.

# Improve brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition.

By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with regular use, it can also produce a wide audience for your business in no time.

# Cost effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect.

Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

# Engage with your customers

Social media is a good way for engaging and interact with customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease.

Moreover, communication and engagement with customers is one of the ways to win their attention and convey your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

# Improve brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand.

It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.

Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.

Contact us today to start turning your website dreams into a reality.