Why is User Experience (UX) is important?

Put simply, User Experience (UX) can be defined as any interaction a user has with a product or service. For example, how the product looks, how its elements influence the user, how it makes them feel, and how they interact with it. UX Design in turn, is a process which UX Designers use to make the experience of using a particular product as easy, smooth, and enjoyable as possible for the User.

The end goal of UX design is to provide the user with an intuitive, efficient, and relevant experience.

UX Design focuses heavily on having a deep understanding of users, what they need, what they value, their abilities, and their limitations. It also takes into account the business goals and objectives of the company.

There are some major keys why UX is important.

  • UX tries to fulfill the user’s needs and builds a better customer satisfaction–conversion–retention journey.
  • UX aims to provide positive experiences to the user that keeps them loyal to the product or brand.
  • UX defines customer journeys on your product and establishes a two-way relationship between the maker and the user.
  • UX reduces costs for development/bug fixing/marketing and so on.
  • UX helps provide intuitive experience, coherence & continuity and platform-specific designs.

It helps you with content strategy & creation.

In knowing what people are looking for, you can create engaging and relevant content. The real reason that people go to websites (well most business websites anyway) is because they are looking for some kind of information. This is why content is so important. If your audience doesn’t get something helpful out of your site, they will definitely find it elsewhere.

UX is the skeleton to your body. UX is the reason why you can’t just make a website. You need to do a ton of research and planning to figure out what you need, where things should go, and what it should say. With UX, it’ll help you get there.

Need consultation on your website? Give us a chat!


Why Website is Vital For Starting a Business?

Living in the digital world, a website is crucial for any business. If you have a business and don’t have a website, you are probably losing out on opportunities for your business. A website can be used to accomplish many different marketing strategies to help your business grow.

The web has a far more extensive reach than any other form of advertising. Your website will be the center of your company’s online presence. You can advertise your business around the web on social networking sites, forums and through pay-per-click advertising programs.

Here are some main points why a website is the most major key in digital marketing.

# Importance website for marketing

The importance of a website for marketing extends to every aspect of your digital marketing strategy.

As the backbone of your online presence, every type of communication, piece of content.

Or, advertisements that you put online will drive the consumer back to your website.

As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Let’s start with your social media marketing.

Though you use third-party social media sites to reach and engage with consumers.

You have to have a place to send consumers to when they want to learn more about your business.

# Crucial website for sales

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated.

By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale.

Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website. You can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around the clock.

You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site. Additionally, your website offers another channel for sales.

# Building credibility with website

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission.

By helping consumers get to know your business, you are working to establish trust. Which is the first step in building long-lasting customer relationships. Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry.

The content that you create and publish on your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique.

That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition.

If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.


The importance of a website for your business success is clear. Without a website, you cannot reach and engage your target customers online. Even if you have a brick-and-mortar business that serves mostly local customers, your business can still benefit from a website.

In fact, we’d venture to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours.

Drag and drop website building services like SquareSpace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started. However, if you are serious about launching a professional website and optimizing your site for search engines. Then you may want to work with a professional web design agency.

To find out more about our web design services or to learn more about the importance of a website, contact us today.

Top-5 e-commerce technology

Top 5 of Benefits e-Commerce Technology

What is e-commerce? E-commerce is the buying and selling of goods or services via the internet, and the transfer of money and data to complete the sales. It’s also known as electronic commerce or internet commerce.

During this pandemic, e-commerce being of a useful platform to expand the business. As consumers, it might be giving a benefit to them because not only take care their health plus they can shopping without hesitate.

Apart from that, e-commerce offers the following advantages to consumers

# Wide range of products and services

Electronic commerce through the internet enables the customers to choose a product or service of their choice from any vendor anywhere in the world. Due to space constraints, a vendor can stock only a minimum amount of goods in the physical store.

A virtual store enables a business organization to stock a lot of goods without considering the inventory cost. Hence, a business also provides a lot of choices to consumers to choose a product of his /her choice.

# Convinience

Customers can buy any product from anywhere in the world without moving away from their workplace or home through the internet. Due to bad weather, people may restrict their shopping even if the necessity arises. E-commerce provides convenience to buy goods or services without causing any physical constraints to the consumers.

# Saves money

The cost incurred by the business on the middlemen generally falls on the consumer. Since the middlemen are eliminated, the customer is free from bearing the cost of the middlemen. To attract customers and to combat competitors, several business organizations offer products and services at a cheaper price.

Certain goods like e-books, music audio clips, the software can be purchased and delivered through the internet. It saves costs for the buyers.

# Saves time

Time-saving is one of the prime benefits of online shopping. Time taken for selection, buying and paying for an online product may not take more than 15 minutes; the products are delivered to customers’ doorsteps within a week. It saves delivery time for the buyers.

#Adequate Information

Internet is used as the main vehicle to conduct transactions in e-business. The Internet allows customers to search for product information, compare the prices and benefits and finally evaluate its value before committing a purchase.

Through the internet, customers can get their queries clarified and track their delivery status when the goods are being sent to them. If any doubts arise while handling the products, the customers can easily contact the business through the internet.


Selling products online gives a satisfactory impact to all consumers so that they can enjoy every moment to shop with interest promotion.

Let the highly experienced team at Ledakan Digital help your e-commerce website.