Put simply, User Experience (UX) can be defined as any interaction a user has with a product or service. For example, how the product looks, how its elements influence the user, how it makes them feel, and how they interact with it. UX Design in turn, is a process which UX Designers use to make the experience of using a particular product as easy, smooth, and enjoyable as possible for the User.
The end goal of UX design is to provide the user with an intuitive, efficient, and relevant experience.
UX Design focuses heavily on having a deep understanding of users, what they need, what they value, their abilities, and their limitations. It also takes into account the business goals and objectives of the company.
There are some major keys why UX is important.
- UX tries to fulfill the user’s needs and builds a better customer satisfaction–conversion–retention journey.
- UX aims to provide positive experiences to the user that keeps them loyal to the product or brand.
- UX defines customer journeys on your product and establishes a two-way relationship between the maker and the user.
- UX reduces costs for development/bug fixing/marketing and so on.
- UX helps provide intuitive experience, coherence & continuity and platform-specific designs.
It helps you with content strategy & creation.
In knowing what people are looking for, you can create engaging and relevant content. The real reason that people go to websites (well most business websites anyway) is because they are looking for some kind of information. This is why content is so important. If your audience doesn’t get something helpful out of your site, they will definitely find it elsewhere.
UX is the skeleton to your body. UX is the reason why you can’t just make a website. You need to do a ton of research and planning to figure out what you need, where things should go, and what it should say. With UX, it’ll help you get there.
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