top-3-techniques-for-better-content

Top 3 Techniques For Better Content

by Digital Marketing

Good storytelling never goes out of style, but eye-catching visuals and good flow are what keeps readers on your page. Here’s top 3 techniques you can use to boost your content.

# Mix Up Your Content

While video generally gets more engagements and certain types of email headlines may generate higher open rates the reality is that different people respond best to different things.

In order to reach as many people as possible with a message that is relevant to them, mix up your content.

Some people will respond to discounts, others to emotional messaging, others to action-oriented videos. This is true for all of your marketing communications.

Mix up your approach as much as possible to reach as many people as possible and maximize your impact.

# Do Less Stuff Better

While we are used to content calendars and schedules, what we know in an AI algorithm-powered world is that content that performs best (both organically or in an ad) will earn more views.

Reconsider your approach to content and aim at doing fewer things better.

Many businesses have reduced their blog post frequency and instead focus on fewer higher quality articles and guides.

# Strategic Analytics -> What -> So What -> Now What

Most businesses look at analytics or reports, but often the information isn’t deep enough to be actionable.

As you review analytics for your content ask yourself:

What: What is this telling me?
So What: What does that mean?
Now What: What should I do about it?

This digital marketing analytics approach focuses on making your analytics actionable. Every time you look at analytics your goal should be to have actionable items that you can implement.

The Takeaway

Hopefully, you can reference the information in this article as you aim to put together your content marketing team and ensure your company’s content gets the hype it deserves! Free consult with us!
fb-ads-vs-traditional-ads

FB Ads VS Traditional Ads

by Digital Marketing

So what is your choice – traditional advertising or Facebook advertising? Or both?

The marketing world continues to shift towards online marketing. Arguably, online advertising is quickly becoming the better way for businesses to advertise their products. However, traditional advertising methods such as television and print advertisements still have their place within the marketing mix.

Traditional advertising has been around for a long time and has continued to be improved to maximize its effectiveness within an advertising context. Traditional advertising for the scope of this blog is seen as.

  • Print Advertising
  • Telemarketing
  • Television
  • Radio
  • Billboards and Displays

Facebook advertising has grown at a rapid rate over recent years. Facebook is constantly changing its advertising to be increasingly more targeted and efficient.

# They can be affordable and low cost (you set your own budget)

Like a lot of pay-per-click style advertising platforms, Facebook Ads are freely available to all businesses – and the Ads Manager tool is free as well. The only cost is the cost associated with supplying a budget and running ads.

The cost of running ads on Facebook is determined by a lot of factors (your budget, your ad types, industry, etc.) but generally marketers should expect to pay anywhere from a few cents to a couple dollars per click. Facebook ads are low cost.

# Facebook ads can give results very fast

Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.

Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days.

# Access to one of the largest audiences in the world

Facebook business ads are ideal for brands that are looking to run both short-term and long-term digital marketing strategies – since they can start providing revenue/conversion as soon as they go live. But they’re best for fast results.

Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days.

# Access to one of the largest audiences in the world

With more than 2.7 billion active users, the Facebook ads platform gives businesses access to one of the single largest digital ad networks. But that’s not all, since its acquisition of Instagram in 2012, the social media giant has built out its ad network to give easy access to both platforms.

Conclusion

Facebook advertising has become a popular method for businesses to grow their brand awareness, sales, and leads. The list of Facebook advertising benefits are numerous. However, you can leverage Facebook ads to the fullest only when you know how to run your ad campaigns correctly. If you are not sure how to get the maximum benefits out of Facebook advertising, it is advisable to work with an agency that specializes in Facebook ads. Try and contact us!